We recognize the importance of protecting the privacy of certain basic personally identifiable information such as names, addresses, email addresses, phone numbers, credit card numbers, and the dates and locations of hotel stays collected about our guests and prospective guests (Guest Information). We do not collect Guest Information from individuals unless they provide it to us voluntarily and knowingly. We have adopted this Policy to guide how we and our affiliates use such Guest Information.
The purpose of this Policy is to balance our legitimate business interests in collecting and using Guest Information with the reasonable expectation of privacy which may be held by those providing such Guest Information.
It is necessary for us to collect and store Guest Information to provide requested lodging and related services and for billing purposes. Many state laws require hotel operators to collect and retain some or all of such Guest Information. We may also use credit card numbers to identify our frequent guests and the persons who make guaranteed reservations.
The security of Guest Information is very important to us and we are committed to protecting the information we collect. We collect Guest Information only in a manner deemed reasonably necessary to serve our legitimate business purposes and comply with our legal obligations. We use commercially reasonable efforts to make our collection of Guest Information consistent with all applicable laws and regulations. We exercise care in providing secure transmission and storage of information. Unfortunately, no data transmission or storage is 100% secure. We cannot warrant that all data we transmit, store and collect will be completely secure. We take commercially reasonable efforts to create and maintain firewalls, restricted access and secure socket layers, and other appropriate safeguards to ensure that to the extent we control Guest Information, it is used only as authorized by us and consistent with this Policy, and that Guest Information is not improperly altered or destroyed. Our privacy protection practices help us maintain accurate, timely, complete and relevant information for our business purposes. Our communication system, software and database practices have been designed to aid us in supporting authenticity, integrity and confidentiality.